(EMF) – A large number of Diaspora community is
urging East African nations to stop drinking Coca-Cola, in protest for
Coca-Cola’s outrageous action to drop Teddy Afro’s World Cup Anthem.
Negative
campaigning is on the rise as social media pages are flooded with a
highly negative campaigns against Coca cola products following the
leaked information by Mr. Misikir Mulugeta, Coca-Cola Brand Manager for
Ethiopia, who downplayed the pop star Tewodros Kassahun.
The pop star has over 6 Facebook pages, with nearly a million fans and over 3000 Twitter followers.
Social
media comments are generally supportive to the boycott campaign. One
picture comment on Facebook read, “Zero Ethics!, Zero Justice!, Zero
Health! … Don’t Drink Coca-Cola.”
The image is being shared by tens of thousands of fans.
A
significant number of Teddy Afro’s fans on twitter are also raising
ethical and health issues related to Coca-Cola, arguing that the
products are causing health and environmental damages.
“These
campaigns and allegations would certainly affect Coca-Cola largely with
its sales in the Horn of Africa, unless Coca-Cola reconsiders the
decision”, says one of the fans who is moderating a Facebook page.
According
to the information posted on Teddy Afro’s website, Mr. Misikir
Mulugeta, Coca Cola Regional Manager made a dramatic twist and dared to
question Teddy Afro’s reputations. Many are considering it as a
politically motivated action. Mr. Misikir Mulugeta assumes the
‘Coca-Cola Brand Manager’ position by a recommendation from the ruling
party.
Ethiopians had the privilege of supporting Coca-Cola’s
decision for selecting Teddy Afro for the 2014 FIFA World Cup to be held
in Brazil.
Teddy Afro is not only one of the best vocalist in
Ethiopia, he is also becoming an emerging global star in the Horn of
Africa. He sings for love and inspirations.
Teddy’s fans believe
that Coca-Cola has made a big mistake by making a very wrong decision,
which may result in severe consequences on its sales in potentially big
market.
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